About

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OUR PROMISE

Our promise is to maximize profitable sales of our principals. This mission is being accomplished through a commitment to excellence in service to our customers and manufacturers at all levels.

The foundation of this mission is our people. We are committed to employing highly trained individuals, supported by the latest technology, who have positively motivated in a team-oriented and ethical environment.

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Established in 1994

History of Growth

J&J Sales was founded in 1994 and proudly remains a privately held, family‑owned company. What began as a regional business in the Northeast, serving drug and mass retailers, has grown into the premier Inner‑City and Alternate Channel brokerage company in the market. We specialize in HBC, OTC, and general merchandise, and we’re honored to represent many of the largest and most respected CPG companies in North America.

 

What Our Partners Say

We work hard to create meaningful relationships with manufacturers & customers alike.

“J&J Sales is the ONLY choice for an Inner City Broker! They have an experienced team with proven success across many clients. The results were no different for Unilever. If you are looking to drive incremental focus & volume for your business in the NYC market, there is only one team that has built the Inner-City model needed to ensure success and that’s the J&J Sales Team!”

Doug Banes
Unilever

“I’ve been calling on J&J Sales for Edgewell Personal for 15+ years. They have increased their business dramatically with us year over year – and I think the sky is the limit. They are a unique broker that calls on the “Inner City” a special Neche that is very much needed. J&J goes after every possible opportunity available. They are an incredible partner and would highly recommend them as a broker!”

Laura Hughes
Edgewell Personal Care

“I’ve work with J&J for several years. They are extremely knowledgeable about their customer base and are always the utmost professionals. They opened up many doors for new business with Henkel and we experienced significant growth.”

Rick Landrum
Henkel

“We’ve been partnered with J&J Sales for just over a year, and the results speak for themselves. Their ability to influence orders and drive execution in the inner city—across tens of thousands of retail doors—is unmatched. That kind of scale isn’t easy, but J&J gets it done because they have the customer relationships and the trust to make things happen. The team is responsive, easy to work with, and deeply committed to our success. We’re seeing remarkable growth, and J&J has been a big part of that.”

Tim Davis
Suave Brands Company

“J&J Sales has been handling inner city business for Energizer for several years, and continues to impress. They are constantly bringing opportunity after opportunity to the table, and if they say they are going to do something, they get it done. Once you develop relationships with them, they treat you like family, which is a rare quality these days. J&J is a great group of people to work with! ”

Bobby Elkes
Energizer
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  • US Map Base Point – Pennsylvania
  • US Map Base Point – Wisconsin
  • US Map Base Point – West Virginia
  • US Map Base Point – Texas
  • US Map Base Point – New York Metro
  • US Map Base Point – New Jersey
  • US Map Base Point – Maryland
  • US Map Base Point – Illinois
  • US Map Base Point – Florida
  • US Map Base Point – California
  • US Map Base Point – Nevada

Proudly serving

The Markets We’re In

We maintain a strategic presence in America’s most vibrant Urban and Independent Markets, with exclusive access to the high-growth Inner-City and Alternative Channel communities that matter most, including:

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Partner With Us

Transform Complexity Into Opportunity

Partner with J&J Sales and transform complexity into opportunity. We make Inner-City and Alternative Channel markets not just accessible—but profitable and sustainable for your brand.

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