We’re Proud to Work With Our National Partners

Creating Accessibility in America’s Underserved Growth Channel

At J&J Sales, we don’t just unlock opportunities—we help you win in Urban and Independent Markets. Where others see complexity, we see potential. As a family-owned business, we deliver what big brokers can’t: accessibility, speed, and a personal commitment to your success. For over three decades, we’ve been the trusted bridge for brands looking to thrive in diverse communities. As the only dedicated Inner-City and Alternate Channel broker offering in-person presentations, we go beyond traditional methods to build authentic connections that drive results. Our bilingual team combines cultural insight with a proven process and a powerful distribution network—moving fast and staying close to you every step of the way. When you partner with J&J Sales, you’re not just entering a market—you’re building a foundation for sustainable growth with a responsive, family-driven team that treats your business like our own.

Turning Inner-City and Alternate Channel Challenges Into Growth Opportunities

Inner-City and Alternate Channel markets are vibrant, complex, and full of untapped potential—and J&J Sales knows how to turn that potential into growth. Our team brings deep expertise in these white-space opportunities and the communities behind them, giving your brand the advantage it needs. This specialized knowledge empowers us to deliver:

Ensuring your products get placement.

Our Go-To-Market Strategy

J&J Sales turns Inner-City and Alternate Channel market challenges into winning opportunities. With decades of experience and a proven track record, we turn complex challenges into growth opportunities for your brand. Our approach begins with a deep market assessment, identifying untapped potential and crafting a customized strategy aligned with your objectives. What truly sets us apart? Relationships. While others rely on telemarketing, our bilingual teams build trust through in-person visits, creating authentic connections with distributors. We go further by training distributors on your products, ensuring effective selling and strong brand representation. This hands-on, relationship-driven methodology doesn’t just open doors—it drives sustainable, long-term growth.

1,000+

CPG Brands Grown

100,000+

Retailer Outlets

30+

Years of Experience

A Dedicated Team With Real-World Expertise

J&J Sales has helped more than 1,000 CPG brands unlock growth by capitalizing on untapped opportunities in Urban and Independent Markets. Our success comes from a dedicated merchandising team that acts as an extension of your workforce, scaling your brand with precision and impact. As part of our full-service CPG execution, this team personally visits stores, implements campaigns, and ensures your products stand out.

We don’t just manage programs—we activate your brand at the street level, delivering strategies that give you a competitive edge, including:

Community-specific campaign
Bilingual shopper marketing materials
Eye-catching in-store displays and end-caps
Engaging in-store events
Seamless new product launches
Attendance at street fairs and festivals to connect directly with consumers
Category optimization and management
Seasonal promotions that drive sales

All
US Map Base Point – Pennsylvania
US Map Base Point – Wisconsin
US Map Base Point – West Virginia
US Map Base Point – Texas
US Map Base Point – New York Metro
US Map Base Point – New Jersey
US Map Base Point – Maryland
US Map Base Point – Illinois
US Map Base Point – Florida
US Map Base Point – California
US Map Base Point – Nevada

Proudly serving

Access to a Nationwide Network

As a full-service broker, J&J Sales gives your brand access to a powerful network of more than 100,000 independent Inner-City and Alternate Channel outlets. Our strong relationships span a wide range of independent businesses—from bodegas and neighborhood pharmacies to 99¢ stores, hardware shops, and general merchandise outlets—ensuring your products reach the heart of urban communities.

We focus on high-growth Inner-City and Alternate Channel markets where opportunity is greatest, including:

What Our Partners Say

We work hard to create meaningful relationships with manufacturers & customers alike.

“J&J Sales is the ONLY choice for an Inner City Broker! They have an experienced team with proven success across many clients. The results were no different for Unilever. If you are looking to drive incremental focus & volume for your business in the NYC market, there is only one team that has built the Inner-City model needed to ensure success and that’s the J&J Sales Team!”

Doug Banes

Unilever

“I’ve been calling on J&J Sales for Edgewell Personal for 15+ years. They have increased their business dramatically with us year over year – and I think the sky is the limit. They are a unique broker that calls on the “Inner City” a special Neche that is very much needed. J&J goes after every possible opportunity available. They are an incredible partner and would highly recommend them as a broker!”

Laura Hughes

Edgewell Personal Care

“I’ve work with J&J for several years. They are extremely knowledgeable about their customer base and are always the utmost professionals. They opened up many doors for new business with Henkel and we experienced significant growth.”

Rick Landrum

Henkel

“We’ve been partnered with J&J Sales for just over a year, and the results speak for themselves. Their ability to influence orders and drive execution in the inner city—across tens of thousands of retail doors—is unmatched. That kind of scale isn’t easy, but J&J gets it done because they have the customer relationships and the trust to make things happen. The team is responsive, easy to work with, and deeply committed to our success. We’re seeing remarkable growth, and J&J has been a big part of that.”

Tim Davis

Suave Brands Company

“J&J Sales has been handling inner city business for Energizer for several years, and continues to impress. They are constantly bringing opportunity after opportunity to the table, and if they say they are going to do something, they get it done. Once you develop relationships with them, they treat you like family, which is a rare quality these days. J&J is a great group of people to work with! ”

Customized Brand Execution Solutions